For more than 100 years since its establishment in 1905, this shop has continued to make its prized "Roppo-Yaki' traditional Japanese sweet. With its lightly baked crust and bean paste filling, this exquisite Japanese-style confectionery has a simple yet refined taste, making it much loved throughout the whole town.

Genroku mochi are known for their light and soft rice-cakes (mochi) made from well-kneaded, good-quality rice flour and their sweet bean paste filling. They still make many traditional varieties of Japanese sweets that have a long history, such as Nikki, Yomogi and Pink.

One of Umezaki's most popular sweets is its "Meikyo-do" cake,
a traditional Japanese sweet made by wrapping white bean paste in a soft, fluffy dough and then baking it.
The cake takes its name from one of Takahama's best known scenic spots "Meikyo-do Cave" in Shiroyama Park, and are made into the shape of the ancientJapanese 'Yata no Kagami' (八咫鏡), a sacred mirror that is part of the Imperial Regalia of Japan.

Seaside Takahama has a host of sweets to choose from, including 'Dora-yaki', which is a traditional Japanese dessert consisting of two slices of kasutera (sponge cake) with bean-paste jam in between.
These Dora-yaki have a refined taste, and are made using elegant white bean paste, and kneading Tochu tea leaves into the moist dough.